FIFA World Cup
Qatar 2022

A Docuseries Exploring Culture and Perspective
through a Latino Lens

13 FILMS

A 13-part documentary series commissioned during the 2022 FIFA World Cup in Qatar,
exploring the event through a Latino lens inside the first World Cup held in a Muslim country.

The Story

Produced on location over 13 consecutive days, the series follows Latino audiences as they experience Qatar—navigating expectations shaped by global media and encountering a culture that challenged those perceptions.

Filmed across newly developed sites built in the years leading up to the World Cup, the project captures both the scale of the event and the human stories unfolding within it, offering a perspective rarely seen on a global stage.

Director · Creative Producer · Cultural Consultant

Project Details

FORMAT: Documentary


STATUS: Completed


YEAR: 2014


DIRECTOR: Jaime Fletcher


SELECTED: LATINO MEDIA MARKET


where identity, culture, and transformation intersect.

Stories grounded in culture.
Shaped by perspective.

Interested in
future collaborations?