FIFA World Cup
Qatar 2022
A Docuseries Exploring
Culture and Perspective
through a Latino Lens
13 FILMS
A 13-part documentary series commissioned during the 2022 FIFA World Cup in Qatar
The Story
Produced on location over 13 consecutive days, the series follows Latino audiences as they experience Qatar—navigating expectations shaped by global media and encountering a culture that challenged those perceptions.
Filmed across newly developed sites built in the years leading up to the World Cup, the project captures both the scale of the event and the human stories unfolding within it, offering a perspective rarely seen on a global stage.
What began as a global event became a cultural encounter.
FWC Qatar 2022 — Series Excerpt
Jaime Fletcher
Director, Creative Producer,
Cultural Consultant