Our mission in this project was to create an elegant, inviting, and luxurious brand that reflects the essence of LIVE STYLE Villa. Inspired by the glamour of 1980s Art Deco hotels in Miami and California, I designed a minimalist logo that captures that elegance and retro charm. Inspiration was also drawn from the natural resources of the Caribbean and, in particular, from one of the representative birds of the Turks and Caicos Islands, which became the main symbol of the brand. I developed a brand personality with a focus on luxury to attract affluent adults and families seeking unique experiences in the Caribbean. Additionally, I designed an online booking website that makes it easy to plan a dream stay at this paradise villa. All the work was carried out with a user-centric approach, ensuring an exceptional experience from the first click to the last sunset at LIVE STYLE Villa.